JAMES EDWIN REAVES (Ed)
www.linkedin.com/in/edreaves
An energetic Business Analyst utilizing 10+ years of experience bringing teamwork, results oriented attitude, and consultative technical expertise coupled with business skills to manage profitable high quality products and customer proposals.
SKILLS:
• Customer consultation to assess needs and collect requirements for high quality products.
• Ability to describe technical detail in a simple understandable way.
• Customer advocate to internal teams. Experienced in working through product sales force, representatives, and distributors to support customer proposals, pricing and delivery information.
• Web design and development using Adobe CS5 using keyword density for high SEO rankings utilizing SEO techniques for Web 2.0 Internet Marketing.
• Product and project management with introduction of new products and software releases for over 5 communications product lines including product pricing, business cases, and sales collateral.
• Systems Engineering Management and Systems Sales Management for semiconductors, board level embedded computers, and systems products.
• Computer skills including Linux, MS Windows and Office SW, Adobe Web Premium CS5, HTML4, PHP, MySQL DB, JavaScript, TCP/IP, Ethernet, and Embedded Software design using a Real-Time OS, C, and C++.
• Awarded 6 US patents for communications expertise (5909430, 6487286, 6735621, 6421674, 6421427, 7349533).
PROFESSIONAL EXPERIENCE:
Software Goldsmith, Inc. 2011-Present
Senior Business Analyst & Architect
Responsible for Requirements Management tools and Requirements Engineering for complete Software Life Cycle Management.
JR Consultants, LLC, Raleigh, NC Web Design & SEO Company 2009-2010
Web Design and SEO Consultant, Owner
Responsible for Internet Marketing using Search Engine Optimization and Web Design to provide visibility and the services to get a company’s website to the front page of the organic (natural) search results in Google, Yahoo, and Bing searches.
• Designed Websites for a real estate broker, photographer, green energy system contractor and others. Achieved search engine first page keyword results for all projects.
• Managed the transition of the Triangle Networking Group website from HTML4 to Joomla CMS as the TNG Volunteer IT Director.
Nortel Networks, RTP, NC 1993-2009
Product Manager
Managed requirements collection, design feature definition, new product launches, product lifecycle management, and software release management. This included customer presentations, business case development, pricing, product demonstrations, and customer problem resolution for over 9 years.
• Collected customer requirements for cost effective High Availability Linux ATCA based platform including project management for multiple software releases that drove adoption by 4 different product teams as a reusable platform base, which led to 7 different distinct products for wireless (CDMA, GSM, WiMax, and LTE Packet Switches) customer segments.
• Defined engineering requirements for ATCA and Rack Mount Server hardware and for board support packages that included high availability device driver requirements to meet carrier grade high availability performance. Partnered with design team to create designs that met customer requirements, cost, and margin targets. Worked with sales and marketing teams to create product forecasts, presentations, and marketing collateral and process customer Request For Proposals.
• Coordinated input to customer RFP (Request for Proposals) for wireless and wire-line business units that led to major sales wins with large and small telecom service providers.
• Created business case, cost analysis, and convinced management to switch to a Blade Server platform to replace Rack Mount Servers for a 30% cost reduction and 100% capacity increase for Multi-Media Services VoIP platform.
• Managed SS7 Signaling Transfer Point switch with over $40M revenue and while maintaining 60%+ Gross Margin including software releases, services, and hardware. Provided switch product roadmaps and configuration options, managed initial inventory stock and first customer trials for new hardware features, handled customer special requests, and created price and cost targets.
• Provided product sales collateral, customer presentations, training material, and trade show support that led to many product design wins. Managed product lifecycle for EOL components while maintaining features, and End of Life program for products that included customer bulletins and production stock levels for several different product lines.
• Defined custom system features from a customer RFP for a new product to win Signaling System 7 Low Layer Intelligent Network router for a $5M+ order for German service provider.
System Architect & Messaging Expert Engineer
Responsible for ATM switched blade platform design and blade reliable messaging system based on a Real-Time OS. Provided design estimates, developed prototype systems, and mentored other engineers on platform and network design for a Signaling Transport Point Switch (STP).
• Designed a new Intelligent SS7 Intelligent Network to SIP routing product for customer in Sweden. Built demo system and presented it at a Voice-On-Net conference with customer.
• Engineered systems for call processing and provided RFP responses for major service providers.
• Designed patented TCP/IP over ATM messaging system for SS7 Signaling Transfer Point Switch utilizing a Real-Time Operating System. System remained in production for 10+ years with significant volume for wireless communications switching.
PREVIOUS EXPERIENCE:
Motorola, Raleigh, NC, Embedded Computing and Computer Systems Manufacturer
Systems Engineering Manager
Manager for a team of systems engineers for pre-sale and post-sale support of embedded computer blades and systems in a six state area. Conferred with customers and engineers to assess equipment needs and determine requirements.
• Managed up to 15 System Sales Engineers in the Southeastern Region that used pre-sale and post sale technical support to increase sales for VME based embedded computers and systems.
• Provided presentations and systems solutions for major account wins with sales team.
• Maintained field office lab environment for customer demonstrations for region.
• Supported customers using UNIX System V and a real-time OS including kernel device driver development, kernel tuning, and software support issues.
Systems Sales Manager
• Configured customer systems with price information and reviewed orders to insure accuracy that increased customer satisfaction and additional sales.
• Managed Direct, Manufacturers Representative, and Electronics Distributor sales channels achieving significant growth for VME based embedded computers and systems.
• Effective customer product presentations and territory management that led to 20+ new design wins per year with year over year sales growth.
EDUCATION:
MBA, University of South Carolina
BSEE, Major in Electronics and Communication, University of South Carolina
ACTIVITIES:
Cycling, and sailing. IEEE Senior Member.